LIFT LAB METHODOLOGY

Alcott Marketing Science uses a data-based approach to fully understand your customers, the buying cycle, and their engagement with your product or service to deliver quantifiable results through marketing and advertising. We are specialists in customer profiling, acquisition, retention, cross-selling, loyalty programs, and lead-nurture. Our tactics include direct marketing, personalized landing pages, lead scoring, CRM management, digital advertising, and custom web applications. We work with your in-house teams and other partners to build measurable goals, collaboratively. We call our approach the Lift Lab. The objective is for everyone to win together. Get started.

WHO IS YOUR AUDIENCE? CAN YOU REALLY ANSWER THAT QUESTION?

Everyone has at least a vague idea of who their customers are. However, few take the time to think about what they look like, specifically. And why should we?

NEEDLE IN A HAYSTACK: FINDING SPECIALIZED PATIENTS

Patients navigating complicated health concerns have access to more information than ever before when making highly personalized decisions about care, treatment, procedures, and providers.

HEALTHCARE MARKETERS NEED TO REACH PATIENTS WHERE THEY LIVE: ONLINE

Online content is now king in healthcare marketing. Search is queen. And transparency reigns above all else. How can marketers find opportunity in the shift?

HOW THE PEACH TRUCK GREW FROM ONE TRUCK TO 48 STATES USING DIGITAL INSIGHTS

The Peach Truck is one of the country's best examples of small and medium businesses using customer insights to grow business rapidly. How do they do it?

ALCOTT CEO TO SPEAK AT NASHVILLE ANALYTICS SUMMIT

Jim Alcott, founder and CEO of Alcott Marketing Science, has been named as a guest speaker for the Nashville Analytics Summit taking place next month.

TAKEAWAYS FROM COLLEGE ADMISSIONS WEBINAR

Key takeaways from our webinar on using analytics to conduct smarter college admissions searches.

ALCOTT WELCOMES NOTED FINANCIAL SERVICES EXPERT, MARK GIBSON

Mark Gibson, a 30-year veteran of the financial services industry with executive roles at corporations including Citibank, Chase, and HSBC, has joined Alcott Marketing Science as a senior consultant working to expand the agency’s financial services marketing division.

ARE CMOS OVERCONFIDENT ABOUT DIGITAL MARKETING?

Either CMOs are overconfident about their grasp of digital marketing, or they are doing a poor job communicating their plans to the C-Suite.

COMMUNITY BANKS' COMPETITIVE ADVANTAGE SLIPS AWAY

The latest J.D. Power satisfaction results are like a “shot across the bow” for America’s community banks.

BANK MARKETERS: GRAB YOUR SEAT AT THE TABLE

Make sure the marketing team has a seat at the table when it comes to strategic planning.

HEALTHCARE MARKETING SERIES: THE CMS RATING SYSTEM

Learn more about one of the key factors in the healthcare marketing shift, the CMS rating system.

RED LETTER DAY: A ONE-DAY MARKETING TO WOMEN EVENT

Red Letter Day will be the first event in the South to completely focus on marketing to women.

Alcott Nashville

341 Cool Springs Blvd, Suite 100
Franklin, TN 37067-7222
(615) 790.9155

Alcott Portland

650 NE Holladay Street, Suite 1600
Portland, OR 97232
(360) 984.6000