LIFT LAB METHODOLOGY

Alcott Marketing Science uses a data-based approach to fully understand your customers, the buying cycle, and their engagement with your product or service to deliver quantifiable results through marketing and advertising. We are specialists in customer profiling, acquisition, retention, cross-selling, loyalty programs, and lead-nurture. Our tactics include direct marketing, personalized landing pages, lead scoring, CRM management, digital advertising, and custom web applications. We work with your in-house teams and other partners to build measurable goals, collaboratively. We call our approach the Lift Lab. The objective is for everyone to win together. Get started.

WHAT'S THE MOST-USED MARKETING TECHNOLOGY TODAY? ANALYTICS.

According to a recent study, analytics is the most-used marketing technology. And there are some pretty impressive statistics to back it up.

ALCOTT EMPLOYEES DONATE TIME TO NASHVILLE FOOD PROJECT

Our operations team had a great time volunteering together last week. Check out the photos from their afternoon at the Nashville Food Project!

HOW TO CALCULATE YOUR OPTIMAL BRAND INVESTMENT

Discover why strong brands make more money and learn how to calculate the right amount for your brand to achieve an optimal ROI.

SNACKABLE SNAPSHOTS FROM THE NASHVILLE ANALYTICS SUMMIT

Here are a few key takeaways from the 2016 Nashville Analytics Summit - which we've outlined in snackable, pictorial snapshots in keeping with the advice of several speakers who said presentation can be as important as the information underpinning it.

THE SEVEN IMPERATIVES FOR MARKETING PLANNING IN 2017

As you begin preparing your marketing plan for 2017, keep these seven key imperatives in mind to have your most successful year yet.

RED LETTER DAY: A MARKETING CONFERENCE PEGGY AND JOAN WOULD HAVE APPRECIATED

Key takeaways from "Red Letter Day" - a conference about marketing to women that included mix of brand representatives, agency folks, and creatives from industries ranging from healthcare to technology to education to consumer goods.

WHO IS YOUR AUDIENCE? CAN YOU REALLY ANSWER THAT QUESTION?

Everyone has at least a vague idea of who their customers are. However, few take the time to think about what they look like, specifically. And why should we?

NEEDLE IN A HAYSTACK: FINDING SPECIALIZED PATIENTS

Patients navigating complicated health concerns have access to more information than ever before when making highly personalized decisions about care, treatment, procedures, and providers.

HEALTHCARE MARKETERS NEED TO REACH PATIENTS WHERE THEY LIVE: ONLINE

Online content is now king in healthcare marketing. Search is queen. And transparency reigns above all else. How can marketers find opportunity in the shift?

HOW THE PEACH TRUCK GREW FROM ONE TRUCK TO 48 STATES USING DIGITAL INSIGHTS

The Peach Truck is one of the country's best examples of small and medium businesses using customer insights to grow business rapidly. How do they do it?

ALCOTT CEO TO SPEAK AT NASHVILLE ANALYTICS SUMMIT

Jim Alcott, founder and CEO of Alcott Marketing Science, has been named as a guest speaker for the Nashville Analytics Summit taking place next month.

TAKEAWAYS FROM COLLEGE ADMISSIONS WEBINAR

Key takeaways from our webinar on using analytics to conduct smarter college admissions searches.

Alcott Nashville

341 Cool Springs Blvd, Suite 100
Franklin, TN 37067-7222
(615) 790.9155

Alcott Portland

650 NE Holladay Street, Suite 1600
Portland, OR 97232
(360) 984.6000