WHAT IS MARKETING SCIENCE?

We use data to find, understand, and communicate the best ways with the right people.

How do we do it?

Data-driven targeting | Multi-platform, intuitive advertising campaigns | Insightful creative | Personalized campaign delivery | Trackable, iterative analytics | Automated, nurturing customer communication | Measurable ROI for marketing | Tools and accountability for sales teams

HOW TO GET YOUR HIGHER UPS TO PONY UP FOR CRM SOFTWARE IN 6 EASY(ISH) STEPS

If you're a marketer, this post will help you make the case for CRM support - whether it's funding or access to a tool your organization is already using.

A FRIENDLY HELLO: USING TIMELY, RELEVANT MARKETING AUTOMATION TO TELL CUSTOMERS WHAT TO EXPECT

Having a solid customer on-boarding strategy will allow you to welcome new customers without being pushy, awkward, or robotic

5 TAKEAWAYS FROM NASHVILLE POST'S VITALS HEALTHCARE SUMMIT

We were thankful last week to be part of the Nashville Post's annual Vitals Healthcare Summit. Here are five highlights.

3 COMPONENTS OF DATA ANALYSIS

87% of marketers say they rely on data to do their jobs well. Here are three components of data analysis to implement as you plan your marketing campaigns.

KNIGHT STIVENDER NAMED ALUMNA OF THE YEAR BY UNIVERSITY OF TENNESSEE COLLEGE OF COMMUNICATIONS

We are pleased to announce our Director of Marketing, Knight Stivender, has been recognized as one of the Univeristy of Tennessee's alumni of the year.

HOW TO CREATE A SEGMENTATION STRATEGY

INFOGRAPHIC: Before working on a segmentation strategy, we recommend clients do some data analysis and customer profiling. Here's how.

5 TIPS FOR GETTING STARTED WITH DATA

For many marketers, utilizing data in their campaigns can be a bit overwhelming and confusing. Check out our tips to start using data in a few easy steps.

JIM ALCOTT TO SPEAK AT VITALS HEALTHCARE SUMMIT

Jim Alcott, CEO of Alcott Marketing Science, has been selected as one of five speakers for Nashville Post's Vitals Healthcare Conference on Nov. 17

GEODEMOGRAPHIC VS. HOUSEHOLD-SPECIFIC DATA

Working with high level data is often overwhelming, and it can be confusing to know what kind of data you should use to get the most out of your campaigns.

DATA 101: A NASHVILLE MARKETING EVENT

Join us at we partner with Emma Email Marketing to present an informative event, "Data 101: Five Tips for Data-Driven Marketing," on Oct. 25!

5 EXAMPLES OF COMPELLING DIRECT MAIL

One way to make your brand stand out is to augment your advertising efforts with a smart, creative, high-impact direct mail campaign.

WHY GREAT AD CREATIVE NEEDS GREAT AUDIENCE TARGETING - AND VICE VERSA

All the creative energy and talent in the world is wasted if your advertising campaign isn't targeted to the right people.

Alcott Nashville

341 Cool Springs Blvd, Suite 100
Franklin, TN 37067-7222
(615) 790.9155

Alcott Portland

650 NE Holladay Street, Suite 1600
Portland, OR 97232
(360) 984.6000