WHAT IS MARKETING SCIENCE?

We use data to find, understand, and communicate the best ways with the right people.

How do we do it?

Data-driven targeting | Multi-platform, intuitive advertising campaigns | Insightful creative | Personalized campaign delivery | Trackable, iterative analytics | Automated, nurturing customer communication | Measurable ROI for marketing | Tools and accountability for sales teams

JUMP-START YOUR SALES EFFORTS FOR 2017: COMMUNICATE

Don't get so wrapped up in external campaign launches that you forget your most important audience - your colleagues.

MILLENNIALS TO BABY BOOMERS: HEALTHCARE MARKETING BY GENERATION

With consumerism on the rise in the healthcare industry, marketers must reach each generation in a way that is helpful, timely, and appropriate for their needs.

JUMP-START YOUR SALES EFFORTS FOR 2017: COLLABORATE

When sales and marketing collaborate, it's a winning formula. Learn how more collaboration between these two teams will help you exceed your goals in 2017.

THE FAMILY BUSINESS: JIM ALCOTT'S STORY

Learn more about our founder and CEO, Jim Alcott, and what led him to the business of marketing science.

JUMP-START YOUR SALES EFFORTS FOR 2017: WHAT MEDIA CHANNELS SHOULD YOU USE?

In 2017, it will be more important than ever to utilize various channels of media in order to reach your intended audience.

INFOGRAPHIC: OUR YEAR IN REVIEW

We compiled an end-of-year report detailing our accomplishments and all that's been going on in our office in 2016. Check out what we've been up to this year!

A FEW OF OUR FAVORITE THINGS FROM 2016

It's been a great year at Alcott Marketing Science. Check out our staff's favorite things from 2016!

JUMP-START YOUR SALES EFFORTS FOR 2017: BEGIN WITH THE END IN MIND

It’s easy to fall into the routine of focusing on urgent tactics that confront you. Here's how to ensure you don't lose sight of yearly goals in the process.

INFOGRAPHIC: 30 HOLIDAY SEASON STATS TO DELIGHT THE DATA-DRIVEN MARKETER

It's the most wonderful time of the year! Check out this infographic full of interesting bits of holiday-centered data with a marketing focus.

QUICK WEBINAR: HOW TO JUMP-START YOUR SALES EFFORTS IN 2017

Start your year off on the best note possible by attending our webinar, "Jump-Starting Your Sales Efforts in 2017" on Jan. 26th at 1:00 p.m. CDT!

WHAT WILL A GOOD ACCOUNT MANAGER BRING TO THE TABLE?

A great account manager is crucial to the success of both the client and the agency. Check out our "must haves" and "deal breakers" for this important role.

HOW TO GET YOUR HIGHER UPS TO PONY UP FOR CRM SOFTWARE IN 6 EASY(ISH) STEPS

If you're a marketer, this post will help you make the case for CRM support - whether it's funding or access to a tool your organization is already using.

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