LIFT LAB METHODOLOGY

Alcott Marketing Science uses a data-based approach to fully understand your customers, the buying cycle, and their engagement with your product or service to deliver quantifiable results through marketing and advertising. We are specialists in customer profiling, acquisition, retention, cross-selling, loyalty programs, and lead-nurture. Our tactics include direct marketing, personalized landing pages, lead scoring, CRM management, digital advertising, and custom web applications. We work with your in-house teams and other partners to build measurable goals, collaboratively. We call our approach the Lift Lab. The objective is for everyone to win together. Get started.

THE ROLE OF CUSTOMER EXPERIENCE IN BUILDING A POWERFUL BRAND

Delivering an exceptional experience consistently is really hard. That’s why it can be a powerful competitive advantage for organizations that get it right.

THE CORRELATION BETWEEN MARKETING INVESTMENT AND RESULTS

You likely have a lot of goals to accomplish next year, all of which require marketing programs and money. How can you prove they are worth the investment?

TOP 7 THINGS TO DO IN NASHVILLE DURING THE ABA CONFERENCE

Check out some of the best things to do in Nashville while you're in town for the ABA Bank Marketing Conference!

WHAT DO THE RECENT GMAIL CHANGES MEAN FOR EMAIL DESIGN?

Yesterday, Gmail announced some big changes that are going to have email designers everywhere ready to belt out the hallejuah chorus.

WHAT TO DO ABOUT MARKETING AUTOMATION?

Marketing can’t be done effectively today without some automation, but there is a wide spectrum of “marketing automation.” Where to start?

HOW TO MEASURE MARKETING ROI

How do you know how much to spend on marketing, and on what tactics should you spend it?

NOW IS THE TIME FOR ONE TO ONE MARKETING

The time is now for one to one marketing. However, it is still in the future for too many marketers.

ALCOTT MARKETING SCIENCE WEBINAR: THE SEVEN IMPERATIVES FOR MARKETING PLANNING 2017

Join bank marketing consultant Mark Gibson for our financial services webinar, The Seven Imperatives of Marketing Planning 2017.

ALCOTT MARKETING SCIENCE WEBINAR: DATA 101

Join us for our next webinar, Data 101, and we'll teach you everything you need to start feeling more comfortable using data in your marketing campaigns.

WHAT'S THE MOST-USED MARKETING TECHNOLOGY TODAY? ANALYTICS.

According to a recent study, analytics is the most-used marketing technology. And there are some pretty impressive statistics to back it up.

ALCOTT EMPLOYEES DONATE TIME TO NASHVILLE FOOD PROJECT

Our operations team had a great time volunteering together last week. Check out the photos from their afternoon at the Nashville Food Project!

HOW TO CALCULATE YOUR OPTIMAL BRAND INVESTMENT

Discover why strong brands make more money and learn how to calculate the right amount for your brand to achieve an optimal ROI.

Alcott Nashville

341 Cool Springs Blvd, Suite 100
Franklin, TN 37067-7222
(615) 790.9155

Alcott Portland

650 NE Holladay Street, Suite 1600
Portland, OR 97232
(360) 984.6000