MARKETING NEEDS AN ROI

Our partners want to target with statistical accuracy the best audiences for various campaigns, measure the cost per acquisition of new customers, and deliver a return on investment. Data science informs our direct marketing recommendations, and disciplined use of analytics helps us execute upon them.

DIRECT MAIL

One way to make your brand stand out is with a smart, well-targeted direct mail campaign. Direct mail outranks most other advertising tactics by addressing customers with highly personalized messages that can then direct them to unique digital experiences designed with them in mind. Direct mail should be part of an integrated marketing campaign for new customer acquisition, better on-boarding, effective activation, stimulation, and retention. Most importantly, direct mail performance is easily tracked for a clear return on investment or cost per acquisition.

EMAIL

Email begins and nurtures conversation with your audience through a personal interaction that’s easy to track and share. When an email campaign is designed through a good segmentation and automation process, it’s extremely versatile and effective for lead generation and lead nurturing as well as cross-selling, up-selling, and retention. 

PERSONALIZED LANDING PAGES

 Personalized landing pages capture activity from online and offline tactics. Personalized to the channel, segment, and specific prospect, they provide consistent messaging and extend the qualification and sales process. They also ensure valuable consumer information doesn’t slip through the cracks. A well-designed landing page will funnel information seemlessly into your CRM or other customer database to help track leads, engagement, and opportunity. Our team has developed thousands of custom landing pages, microsites, and database-intensive web applications that are both user- and client-facing.

It's not often you find an agency who you feel is more of a partner than a vendor. You guys represented a true partnership. The amount of thinking you did for us when we weren't actually in meetings—the ideas you brought to us were incredible.

Former VP of Marketing

Knowledge Universe Education, LLC

Alcott Nashville

341 Cool Springs Blvd, Suite 100
Franklin, TN 37067-7222
(615) 790.9155

Alcott Portland

650 NE Holladay Street, Suite 1600
Portland, OR 97232
(360) 984.6000