SEGMENTATION

There is no one-size-fits-all when it comes to people. The same is true of the marketing to which they’ll respond. Customers have different desires, preferences, and motivations. And different customer segments are of different value and priority to your business. Using data to prioritize and understand customer segments, and then create and execute a data-driven segmentation strategy, is key to thoughtful customer relationship management.

AUDIENCE SEGMENTATION

We build detailed customer profiles using transactional data from your own database combined with variables from our database, which is updated weekly with more than 200 attributes describing more than 95 percent of the individual households in the United States. The resulting audience profiles are highly targeted and statistically-derived. The outcome is a smart marketing plan personalized to your most important segments.

ENGAGEMENT INDEXING

Who are your most engaged customers and how can you tap them to become ambassadors on your behalf? Data shines a light, and personalized marketing solutions with the right offer and message lead the way.

LOYALTY PROGRAMS

We use data insights to help clients identify their most engaged and loyal customers, and then build campaigns that trigger timely referral messages with compelling offers.

ONBOARDING

Attrition is most common in the initial 90-180 days of a new customer relationship. Effective onboarding welcomes, informs, and empowers the customer, minimizing attrition rates. We work with clients to create and implement onboarding programs that create loyalty, increase share of wallet, and generate ROI.

LEAD-NURTURE

Given that you have some investment in your leads, and they’ve already expressed interest in your product and brand, converting as many of them as possible should be a high priority. Talk to us about a lead nurture program to help guide them along the purchase journey.

Alcott Nashville

341 Cool Springs Blvd, Suite 100
Franklin, TN 37067-7222
(615) 790.9155

Alcott Portland

650 NE Holladay Street, Suite 1600
Portland, OR 97232
(360) 984.6000