Today's business climate is highly competitive. As a discipline, marketing is rapidly evolving.
When your job is at the intersection of the two, it can be an exhilarating, high stakes, and potentially dangerous place to be. Digital marketing tools and techniques are changing daily. Customers are dramatically altering their buying behaviors. And executive management expects to see a return on the millions of dollars they're spending on marketing.
That's where Alcott Marketing Science can help.
Our purpose is to help marketing professionals optimize their business impact through clearly defined metrics and measurable ROI. We provide you with experienced data analysts, creative consultants, and campaign managers to deliver fresh ideas and expand your internal capacity. We help you transform marketing from an expense to an investment.
We've been helping companies across the U.S. optimize their marketing spend for more than 25 years, combining data analytics with a keen understanding of consumer purchase behavior and demographic understanding, all rolled up with great creative and easy-to-use measurement tools.
And at the end of the year, we give half our annual profit to good causes in our neighborhoods.
Your business, our business, and our community benefits from our combined success.
We would love to help you grow your business with marketing that is data-driven, measurable, and personalized.
For prospective clients
Chief Executive Officer
Director of Client Success
Data and Program Implementation Manager
Competing in the arena for our clients against other brands (their competitors) to win customers. That’s fun.
To Jim Alcott, an agency veteran with over 25 years experience, marketing is all about competition. “Competing in the arena for our clients against other brands (their competitors) to win customers. That’s fun.” he says.
He believes that competition comes with recognizing the fact that challenges and obstacles are a part of the game. A lesson he’s learned serving as lead strategist on numerous successful accounts, including Wachovia Bank, KinderCare Learning Centers, and the National Federation of Independent Business. “The game is always changing,” he says, “And it’s energizing to have to rely on both good, analytical thinking, as well as creativity and innovation to address and overcome the challenges.”
One can’t help but notice this creates the foundation of the marketing agencies Alcott’s founded. The first, Alcott Routon, established in 1994, served one-fourth of the nation’s fifty largest financial institutions, as well as national brands across other industries, as a knowledge-based direct marketing firm. In 2004, Harland Clarke (formerly Clarke American Checks) acquired the company, with Jim leading the agency until 2007.
The second agency, of course, is Alcott Marketing Science.
Additionally, he cofounded Alcott Routon-spin off Altair Data Resources, Inc., a list and data company in 2001. Then in 2007, Jim cofounded Good Work Studios to start and operate businesses for the purpose of generating profits to fund nonprofits and other worthwhile efforts to change peoples’ lives. Other accomplishments include speaking and publishing on marketing topics and consulting for other agencies on operational improvement, business strategy and leadership, and building an employee-focused culture.
Looking over his career, it’s easy to note Jim’s success. But he says, “While I’m proud of many of the clients and work, I’m more proud of the people I’ve had the opportunity to work with…I’m very proud of the team we assembled at both Alcott Routon and Alcott Marketing Science and some of the great professionals I had the opportunity to work beside."
It feels great when our work provides a return for our clients, but for me, the reward is knowing that we pushed ourselves to deliver something authentic.
“It feels great when our work provides a return for our clients, but for me, the reward is knowing that we pushed ourselves to deliver something authentic,” says Creative Director Ted McCoig, who has over twenty years in the business.
Starting at Murray, Inc., Ted developed identity systems for outdoor power equipment for Home Depot and bikes for Sears, Wal-Mart, and Toys"R"Us. He then spent 10 years as senior art director for agencies Powell Creative and Alcott Routon. His time there yielded results-generating campaigns for HSBC, Frost Bank, KinderCare, Regions Financial, National City Bank, NFIB, and Marriott Vacation Club.
Ted also cofounded Ivey McCoig Creative Partners, an agency specializing in branding and identity work. In 2009, he reunited with old friends by joining Alcott Marketing Science as creative director.
With an uncanny ability to marry both sides of the brain, Ted's designs are not only easy on the eyes, but are based on proven best practices. His favorite project of late is work done for Washington DC-based Good Stuff Eatery, a creation of Spike Mendelsohn (also of Bravo TV’s Top Chef). The work included identity, branding, and environmental design. “And,” he says, “the hamburgers were awesome!”
In addition to corporate clients, Ted’s enjoyed working on numerous nonprofit and pro bono assignments, including Donald Miller’s The Mentoring Project (mentoring fatherless boys) and Sowing Seeds of Hope: “The black belt of America,” serving Alabama’s poorest communities.
An artist at heart, Ted says “I want to believe the work we do here matters, and that businesses can achieve greater success with our help.” Mostly, he wants clients to know his team at Alcott Marketing Science is invested in their businesses. "The measurement of our success is directly proportional to the wins our clients experience."
The more time businesses spend understanding their data, the more tailored, nuanced and personalized the outcome is.
"I want to be able to help businesses grow in ways that are both highly strategic as well as deeply personal," says Business Development Director Knight Stivender. "I think sometimes companies experiencing or aspiring to big growth worry they'll forsake the personal touches that make them relevant and competitive, but that isn't the case."
"The more time businesses spend understanding their data, the more tailored, nuanced and personalized the outcome is. That's what excites me most about the work we do at Alcott Marketing Science. Everything we do begins with a deep understanding of data."
Knight developed an appreciation for data and audience insights during a 15-year media career with the Gannett Company. Her background in digital publishing and roots in journalism have given her opportunities to develop, reach and expand highly targeted niche audiences across a variety of verticals and interest groups.
She approaches business development with curiosity and empathy, preferring to listen, ask questions and understand rather than pitch or sell.
Knight joined the Alcott Marketing Science team in December 2015. In addition to her role with Alcott, Knight is a co-founder of Girls To The Moon, an organization that creates programming and content to empower and inspire young girls and their caregivers. She is also active in several community and professional organizations, including the American Marketing Association.
As Data and Program Implementation Manager, Jennifer wears a lot of hats because there are so many areas where she makes a big contribution. She manages the deployment of email campaigns, the data processing and measurement for numerous client campaigns, and many other technology-driven initiatives.
Jennifer has eighteen years of experience in roles bridging marketing and technology. Prior to joining Alcott Marketing Science, Jennifer served in a number of project management and business/solutions analyst roles for major companies including MARS Petcare, Nutro Pet Products, and Affinion Group/Progeny Marketing Innovations.
She also served as Manager of Database Production at Altair Data Resources and served in Sales Development at First Tennessee Bank.
Jennifer holds an MBA from Middle Tennessee State University and she is Six Sigma Yellow Belt-certified.
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