BACKGROUND

This provider of athletic-based group fitness and sports performance training sought to augment their new location opening process to acquire memberships and profitability more quickly.

PROBLEMS SOLVED

We performed an analysis of the customer base that provided for a highly targeted direct mail strategy directed at those consumer households with the highest propensity to join.

PURPOSE OF PROJECT

  • New customer acquisition
  • Lead generation

Alcott Nashville

341 Cool Springs Blvd, Suite 100
Franklin, TN 37067-7222
(615) 790.9155

Alcott Portland

650 NE Holladay Street, Suite 1600
Portland, OR 97232
(360) 984.6000