BACKGROUND

This provider of enterprise IT solutions to hospitals nationwide sought to modify their digital advertising strategy to generate more leads and qualified interactions with their key prospects.

PROBLEMS SOLVED

We developed a segmented and targeted strategy utilizing an iterative testing approach to optimize results over time.  Our strategy resulted in a 50X increase in lead volume over the previous year.

PURPOSE OF PROJECT

  • Lead Generation
  • Lead Nurture

I never worried if Alcott Marketing Science understood the goal, would deliver on time, or surprise me when the invoice arrived.

Former Director of Communications

Medhost/HMS

Alcott Nashville

341 Cool Springs Blvd, Suite 100
Franklin, TN 37067-7222
(615) 790.9155

Alcott Portland

650 NE Holladay Street, Suite 1600
Portland, OR 97232
(360) 984.6000