BACKGROUND

This broadband provider sought to deepen market penetration in the face of growing competition.

PROBLEMS SOLVED

We performed an analysis of the customer base that provided for a segmented marketing strategy and effective positioning using both targeted direct mail and outdoor advertising.

PURPOSE OF PROJECT

  • New Customer Acquisition
  • Cross-selling and Upselling

Alcott Nashville

341 Cool Springs Blvd, Suite 100
Franklin, TN 37067-7222
(615) 790.9155

Alcott Portland

650 NE Holladay Street, Suite 1600
Portland, OR 97232
(360) 984.6000